Applications open
TODO — the shared headline, identical on both variants.
TODO — two lines of supporting copy. No medication-status language above the fold; this block is reviewed with the ad creative.
TODO — takes about four minutes. No payment at application.
20 / 20 seats in the founding cohort
The project
TODO — what this actually is.
TODO — one paragraph framing the ninety days.
TODO — pillar one
TODO — two lines on the first pillar.
TODO — pillar two
TODO — two lines on the second pillar.
TODO — pillar three
TODO — two lines on the third pillar.
Fit
TODO — who this is for.
This is for you if
- TODO — qualifying signal one.
- TODO — qualifying signal two.
- TODO — qualifying signal three.
- TODO — qualifying signal four.
This isn't for you if
- TODO — disqualifying signal one.
- TODO — disqualifying signal two.
- TODO — disqualifying signal three.
What's included
TODO — what each participant receives.
01
TODO — item one
TODO — one or two lines.
02
TODO — item two
TODO — one or two lines.
03
TODO — item three
TODO — one or two lines.
04
TODO — item four
TODO — one or two lines.
TODO — any value framing or caveat.
The ninety days
TODO — how the programme runs.
Days 1–30
TODO — phase one
TODO — what happens.
Days 31–60
TODO — phase two
TODO — what happens.
Days 61–90
TODO — phase three
TODO — what happens.

Why we're doing this
TODO — founder section heading.
TODO — first paragraph of the founder's note.
TODO — second paragraph, why twenty seats and why now.
TODO — sign-off line.
What we expect
TODO — the commitments, stated plainly.
TODO — one line explaining that these are the same four commitments the application asks you to confirm.
TODO — daily app use
TODO — what this means in practice.
TODO — two videos a week
TODO — what this means in practice.
TODO — a monthly call
TODO — what this means in practice.
TODO — media usage
TODO — what this means in practice.
Questions
TODO — frequently asked questions.
TODO — question one?
TODO — question two?
TODO — question three?
TODO — question four?
TODO — question five?
TODO — question six?
Application
TODO — application heading.
TODO — one line setting expectations about the review process.
Step 1 of 4
About you
TODO — one line.
Applications close when the cohort is full
TODO — closing call to action.
TODO — one or two lines of closing copy.
20 / 20 seats in the founding cohort